OEM Ad Opportunities for Mobile Marketer 

In the advertising World, different ad forms evolve with multiple opportunities that benefit both an advertiser and the user. It’s an undeniable fact that with the presence of multiple products, users get choices to explore, which sometimes becomes a challenging task for marketers because they go with the brand that fulfills their expectations. So engaging… OEM Ad Opportunities for Mobile Marketer 

Self-Serve Platform v/s Managed Ad-Network

Programmatic advertising offers a variety of choices to marketers & advertisers for their digital campaigns and two of the most widely-used options for running them digitally through a programmatic platform are self-serve and managed service. What is a Self Serve Platform? “Self-serve”  means that you don’t involve any third-party professionals to take care of your… Self-Serve Platform v/s Managed Ad-Network

Deep Linking Improves Conversion Rate

Advertisers constantly seek variants in their marketing practices that never let their users go or become the churned users. To protect user’s interest and sustainability with an advertiser’s brand, Deep Linking acts as a saviour, allowing easy app navigation. So, let’s read in further detail about what deep linking is, how it works and benefits… Deep Linking Improves Conversion Rate

Leveraging In-App Advertising For Better Performance

Today in the era of Mobile App Advertising, brands have realized the effectiveness of smartphones and the importance of ads that attract, interact and engage the end-users. Owing to more user engagement and conversions, various brands are switching to mobile applications, encouraging marketers to adopt mobile app advertising to reach potential customers than other ways of branding and promoting… Leveraging In-App Advertising For Better Performance