In the advertising World, different ad forms evolve with multiple opportunities that benefit both an advertiser and the user. It’s an undeniable fact that with the presence of multiple products, users get choices to explore, which sometimes becomes a challenging task for marketers because they go with the brand that fulfills their expectations. So engaging… OEM Ad Opportunities for Mobile Marketer
Programmatic advertising offers a variety of choices to marketers & advertisers for their digital campaigns and two of the most widely-used options for running them digitally through a programmatic platform are self-serve and managed service. What is a Self Serve Platform? “Self-serve” means that you don’t involve any third-party professionals to take care of your… Self-Serve Platform v/s Managed Ad-Network
Coupons have undoubtedly come a long way from your post box to digital mailbox. Till a few years back they were not considered like it’s today but now have become a well accepted segment of a media toolkit by agencies and brands. As they introduce the brand to new customers, entice users to shop more… Boost your E-Shop Sales with Rewards, Cashback and Coupon Marketing!
Advertisers constantly seek variants in their marketing practices that never let their users go or become the churned users. To protect user’s interest and sustainability with an advertiser’s brand, Deep Linking acts as a saviour, allowing easy app navigation. So, let’s read in further detail about what deep linking is, how it works and benefits… Deep Linking Improves Conversion Rate
The app ecosystem is growing well with a contribution of different ad formats therefore it is an advertiser’s foremost priority to either create or to deliver an effective ad.So to give an extra edge to user engagement, Native advertising has cemented its place as an essential part of the modern marketer’s toolkit because it efficiently… Engage Users to Generate Leads with Native Ads
Today in the era of Mobile App Advertising, brands have realized the effectiveness of smartphones and the importance of ads that attract, interact and engage the end-users. Owing to more user engagement and conversions, various brands are switching to mobile applications, encouraging marketers to adopt mobile app advertising to reach potential customers than other ways of branding and promoting… Leveraging In-App Advertising For Better Performance
Mobile Apps are one of the most effective channels for advertisers to capture consumers’ attention. With advanced data tracking and user targeting, in-app advertising is currently the fastest growing form of mobile advertising. Which is why the mobile experts have been creating a wealth of information highlighting the enormous benefits of in-app advertising as it is slowly… In-App Advertising Taking Over The Digital World
The availability of different apps has made human survival easier, specially in the pandemic. However, with a broader spectrum of mobile apps, the mobile app ecosystem has become a battlefield wherein, app’s offerings and payment mechanisms are the key players. The different moderations evolving in the app market are creating more options for users but… Growing App Ecosystem & Challenges for Marketers
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