Performance Marketing Solutions

With the advancement of technology, Programmatic Advertising is massively making its mark and Applabs being an advanced Self-Serve DSP helps advertisers with its plethora of programmatic solutions and associated offerings. And these contributions have enabled us to be rewarded with various accolades and continue the winning streaks, this time we have won 5 🏆Trophies at… Applabs Wins 5 at e4m Real Time Programmatic Advertising Awards

Nine Wins for Applabs at Adgully Awards Datamatixx & Digixx

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As a new-age startup incorporated with an advanced AI tech stack and data math, Applabs has bridged the gap between advertisers and audiences. And this feat has been well received as we have added more trophies to our tally of awards! We recently bagged 9 medals at Adgully’s Datamatixx and Digixx Awards that were honoured… Nine Wins for Applabs at Adgully Awards Datamatixx & Digixx

Secrets of Effective Sales During Festivities

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It’s that time of the year again when the festivities are in full swing and the air is buzzing with excitement among people. This also means that brands are supercharged with their tactical marketing tactics to boost their sales. Be it snazzy home appliances, apparel & accessories or trendy add-ons, consumers are gearing up to… Secrets of Effective Sales During Festivities

How Technological Innovation is Curbing Digital Advertising Fraud?

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The digital world is ever-evolving with dynamic online mediums that it’s efficiently revolutionizing the advertising ecosystem. This is massively driving a monumental growth in demand for online offerings but simultaneously increasing the risk of ad fraud too, where its estimated cost in 2023 is expected to be 100 billion U.S. dollars (source: Statista). This is… How Technological Innovation is Curbing Digital Advertising Fraud?

Winning Ad Strategies to Make a Difference this IPL

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The Indian Premier League, which is more than a sporting festival for cricket fans is here, wherein, their emotions jump in and out at each snick and nick of the match. Being the most awaited cricket tournament, this can also be the reason for advertisers and app marketers to advertise better and where it matters.… Winning Ad Strategies to Make a Difference this IPL

Applabs Bagged 3 Awards at IDA by IAMAI

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We are thrilled to say that, we won 3 trophies at the 13th Indian Digital Awards by the Internet and Mobile Association of India. The event brought together various veterans & market leaders of the industry, where brands were honoured with awards for their campaign’s creative strategies and effective deliverables. We at Applabs being a… Applabs Bagged 3 Awards at IDA by IAMAI

How Rich Media Can Make a Campaign Successful During Festive Season

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With the beginning of festivities like Ramadan, brands have started prepping themselves to cater to their consumers with the best of their interests and requirements. Though online sales always attract people; but, during the festive season, it becomes a little more interesting as it comes with exclusive deals and discounts that encourage netizens to engage… How Rich Media Can Make a Campaign Successful During Festive Season

Marketing Strategies to Scale Your User Acquisition and ROAS

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For an effective user acquisition campaign, brands are ready to spend extra to acquire customers and want to hold onto them for a long time. It’s true that welcoming new consumers is essential for any brand but how engaged they would remain is somewhere difficult to analyse. This is because we live in the mobile-first… Marketing Strategies to Scale Your User Acquisition and ROAS

How Self-Serve DSP helps RMG Marketers to Grow in the Digital Ecosystem

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The popularity of online gaming is encouraging people to spend time on it wherein Real Money Gaming has now become a buzzword. Moreover, since January 2021 the global gaming market analyzed that 10.4% of gamers aged 18-25 years spent nearly 20 hours a week on online gaming activities. Whereas, gamers of age 60 spend more… How Self-Serve DSP helps RMG Marketers to Grow in the Digital Ecosystem

Future of Mobile Gaming: How AI is Changing the RMG Apps Industry

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Nowadays users being mobile-first prefer to play online games wherein, Real Money Games have become a hotshot since it enables players to make and win money. RMG segment was always there in the gaming industry but its buzz could be attributed to the pandemic era because its outbreak restricted people to being homebound and this… Future of Mobile Gaming: How AI is Changing the RMG Apps Industry

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