As August approaches with the patriotic spirit of Independence Day, brands gear up for big discounts and offers. The D-Day deals by leading e-commerce giants are well known wherein AI-driven real-time optimization emerges as the game-changer for brands. It ensures dynamic adjustments in strategies for brands to meet customer demands and capitalize on market trends… Boosts I-Day Sales with AI-based Real-Time Optimization
The scope for advertising at the Paris Olympics this year is vast and multifaceted, presenting big-time opportunities for brands to boost scalability and awareness. In its previous edition in 2020, the Tokyo Olympics was streamed by a whooping 3.5 Billion viewers, as per the Olympics Website. However, to strategically utilize the wide viewership of the… Olympics 2024: Boost Your Advertising Game via AI & Rich Media
India breathes and lives cricket! This was evident in last year’s viewership report, which displayed a massive YoY surge in T20 Cricket World Cup viewership by 158%. But these emotions peak at the finale, when cricket fans wear their feelings on their sleeves, displaying the incredible opportunity for brands and advertisers to maximize outcomes with… Hit a Winning Run this T20 WC with Data-Driven Ads
The days leading up to Eid brings along an air of bonding and celebration for people, wherein they increase their online activities, resulting in increased digital spending. Meanwhile, brand interaction during festivities also helps acquire new users with a 73% active online audience and also retargeting the existing ones (Statista). Moreover, equally great opportunities awaits… An Omnichannel boost for e-commerce sales this Eid-aI-Adha
Adding another sparkling silver to our trophy shelf, Applabs secured a victory at the recent IDA ( India Digital Awards) held by IAMAI in the “Best Use of Mobile for Content Marketing Campaign” category. The win underscores Applabs’ dedication to constant progress, innovation, and evolution. Leveraging its proprietary AI/ML programmatic platform and data insights, Applabs… A shiny silver win at the 14th IDA 2024
The digital advertising industry is changing quickly and helming that change is the integration of next-gen AI. With AI leading the future, every brand wants to have its moment and a first-mover advantage to make the most of this ever-changing landscape. From predictive analytics to forecasting and trend analysis, it’s all about making data-driven decisions,… Future-Proofing Brands: The Need for Comprehensive Digital Advertising
Applabs kickstarts the year with its first-ever win at the MMA Smarties Gala ceremony held recently in the Philippines. Teaming up strategically with Digido, Applabs bagged bronze in the programmatic category for their successful CPL & CPS campaign. The remarkable outcomes of the campaign vividly illustrate the effectiveness of programmatic platforms in delivering enhanced targeting,… Applabs scores its first-ever MMA Smarties in the Philippines
Applabs is all set to mark the end of another incredible year of meaningful partnerships and accomplishments. Our growth-oriented and user-friendly self-serve DSP has yet again bagged prestigious wins all thanks to its USPs like AI/ML optimization and data science that help deliver effective results, increased visibility and brand recognition. Acknowledging our growth and incredible… Applabs secures 6 awards at Adgully Mobexx & E4M Maddies 2023
With the advancement of technology, Programmatic Advertising is massively making its mark and Applabs being an advanced Self-Serve DSP helps advertisers with its plethora of programmatic solutions and associated offerings. And these contributions have enabled us to be rewarded with various accolades and continue the winning streaks, this time we have won 5 🏆Trophies at… Applabs Wins 5 at e4m Real Time Programmatic Advertising Awards
The digital world is ever-evolving with dynamic online mediums that it’s efficiently revolutionizing the advertising ecosystem. This is massively driving a monumental growth in demand for online offerings but simultaneously increasing the risk of ad fraud too, where its estimated cost in 2023 is expected to be 100 billion U.S. dollars (source: Statista). This is… How Technological Innovation is Curbing Digital Advertising Fraud?
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