The Rise of CTV: Opportunities for Advertisers in IPL 2025

The ICC Champions League final has achieved record-breaking viewership this season, attracting 1.24 billion viewers, and with India’s big win, fans are primed for the country’s biggest sporting event: the Indian Premier League. This time of heightened engagement presents a golden opportunity for advertisers to connect with a vast and valuable audience. By leveraging programmatic… The Rise of CTV: Opportunities for Advertisers in IPL 2025

Boost engagement this Republic Day Sales with Ai-Powered Solutions

Year’s first and one of India’s biggest shopping sprees is around the corner and presents advertisers with the perfect opportunity to kickstart their new year plan with a bang. Awaited by many, the Republic Day Sales have brands vying for consumer attention through indispensable deals and discounts. However, being in an overly competitive season, brands… Boost engagement this Republic Day Sales with Ai-Powered Solutions

Applabs Strengthens Leadership Team with Megha Kataria as Head of Sales for India & MENA

Ad Tech platform Applabs announced the appointment of Megha Kataria as their Sales Head for India and the MENA region. Her role will focus on accelerating revenue growth in India and MENA, forging partnerships, expanding its footprint in these regions, and strengthening client relationships to deliver impactful ad solutions tailored to regional markets. With over… Applabs Strengthens Leadership Team with Megha Kataria as Head of Sales for India & MENA