The Rise of CTV: Opportunities for Advertisers in IPL 2025
The ICC Champions League final has achieved record-breaking viewership this season, attracting 1.24 billion viewers, and with India’s big win, fans are primed for the country’s biggest sporting event: the Indian Premier League. This time of heightened engagement presents a golden opportunity for advertisers to connect with a vast and valuable audience. By leveraging programmatic… The Rise of CTV: Opportunities for Advertisers in IPL 2025