Nowadays users being mobile-first prefer to play online games wherein, Real Money Games have become a hotshot since it enables players to make and win money. RMG segment was always there in the gaming industry but its buzz could be attributed to the pandemic era because its outbreak restricted people to being homebound and this avenue turned into a mode of leisure and entertainment. This is why in 2022, mobile games generated a global annual revenue of nearly 103.5 billion U.S. dollars accounting for 53% of the global gaming market (source: Statista). Additionally, in the current digitalized landscape where technological advancements are at par, online advertising is an indispensable marketing pillar for brands wherein, Real Money Games give them an extra edge. It’s an interactive approach to effectively target and interact with the potential audience which can be enhanced with a blend of Artificial Intelligence.
How can RMG with AI be the future of mobile gaming?
Currently, the global online gaming audience is 1.17 billion and would surpass 1.3 billion by 2025 because of AI which is leading the rising demand for RMG (source: Statista). AI monitors the opted-in data and big-data analytics of players that help brands to better understand their in-game behavior for a more distinctive, lively and responsive experience. This fine-tunes the gameplay not only in terms of realism and avatars but AI even matches the players’ skill level and method of playing via which they feel a connection with the brand. This is why AI is empowering this vertical and revolutionizing the digital ecosystem as well since brands can automate personalized content for the users inside the game. Hence, players’ obsession with RMG is massively impacting the gaming industry as this segment is greatly loaded with opportunities for effective monetization and brand promotion.
So, it can be analyzed that RMG is now gradually becoming a scalable vertical which is way beyond entertainment wherein, AI technology coupled with modern-age algorithms and machine learning is opening a plethora of opportunities for brands to carve their footholds in the digital market. It also enhances netizens’ digital experiences by matching players with the community and area of their interests, maintaining their online safety since AI algorithms detect fraudsters and determine the players who cheat when playing. This gets done by recognizing the certain frequently repetitive actions by the players who manipulate while playing.
For example, in RMG Apps while monitoring frauds, brands get to know about the already existing player and multiple players at one time, based on which card passing can be done to save the genuine player. Moreover, AI’s inculcation in RMG also helps in effective user acquisition because advanced-level players can be matched with the advanced ones and moderate level can be done likewise, etc. This makes users feel valued and they prefer to spend more time on such platforms while looking to play. RMG apps coupled with AI have become a lucrative opportunity and an integral marketing pillar that is expected to grow in the upcoming years.
Stay tuned with us as our next chapter will unleash more about RMG and its benefits via which brands get a chance to showcase the adverts to gamers.
