The popularity of online gaming is encouraging people to spend time on it wherein Real Money Gaming has now become a buzzword. Moreover, since January 2021 the global gaming market analyzed that 10.4% of gamers aged 18-25 years spent nearly 20 hours a week on online gaming activities. Whereas, gamers of age 60 spend more than 20 hours playing games which accounts for 12.6 % of the gamer ecosystem (source: Statista). So, it can be said that be it GenZ, Millennials or Baby Boomers, gaming has become more than entertainment where players also find new ways to network and socialize virtually with each other.
RMG (for example: Casino Games, Sports Betting, Fantasy Sports etc) is witnessing an upward trend, since it is not only limited to playing games but has also become a platform to make money.. Here, the players get a chance to make, earn and win money; likewise, brand owners too get an opportunity to make their brand stand out in the evolving digital environment. However, marketing these RMG apps is a tough job given the restrictions with respect to geographic availability, presence on Google Playstore or Apple Appstore, converting newly acquired users to 1st-time money depositors, to name a few. But all thanks to the Self-Serve DSP that has made advertising practices much easier and transparent while controlling ad spending, especially for platforms like RMG.
How Self-Serve DSP helps RMG advertisers
Self-Serve DSP is a cornerstone of the adtech ecosystem which helps advertisers to effectively place ads inside the respective inventories and make the most of it. Hence, advertising of RMG apps via such a platform can be advantageous for advertisers since with minimalistic human intervention, it involves AI/ML-driven predictive algorithms that help them be the incharge of their campaigns, modify, stop, pause or resume the campaign as and when required. Moreover, with the help of predefined audience buckets, these adtech platforms not only help marketers to acquire new users but also increase retention and gameplays of existing users.
Every marketer desire to get the best campaign performance wherein, achieving optimal return on ad spend can be achieved via the Demand Side Platform. It includes a lot of benefits for better advertising with advanced targeting options due to which it has now become the most prominent way of making a brand presence. Here’s How:
No Barriers: Self-Serve DSP enables RMG app marketers to execute ad campaigns across different publishers and media sources without any involvement of intermediaries. This also facilitates advertisers to monitor the campaign performance at different levels post-execution which further makes make the business process streamlined. When advertisers get to know about the campaign effectiveness with real-time insights into what’s working and what’s worth investing then they can also accelerate the ad placement process which maximizes the brand reach while not over-saturating the target audience.
Reduces Fraud: Fraud is a concern and definitely cannot be ignored as it disturbs the brand’s sanity and drains the advertising spend. But, Self-Serve DSPs like Applabs come with a solution to prevent fraud and maintain transparency in campaign execution and performance. It helps in determining the best-performing channels and sources based on which advertisers can make wiser ad spends and rational business decisions to obtain the desired ROAS and results.
Premium Inventory: Advertisers can tap into the potential target audiences across different geos on OEMs and Premium inventories and can showcase the adverts like Video, Banner, In-App etc to effectively engage and retain them on an app.
Granular Reporting: The best part about Self-Serve DSP is its Data Maths which renders real-time results of the campaign performance throughout its lifecycle such as CTR, Impressions, Clicks, Installs and everything that a campaign demands. Moreover, DSP ad tech automates the creatives and shows them to the users (prospects and existing) who get engaged with the shown content and often make the desired actions.
Advertising via DSP such as Applabs can make a unique carve in the digital ecosystem since this self-explanatory and easy-to-use platform can help advertisers to execute and operate their campaigns at their convenience. They can also get facilitated with real-time data and reports that accelerate the campaign performance along with a better understanding of adding real-economic value to their brands. So, to better sustain brands in the digital ecosystem get in touch with us today to know thoroughly about our offerings and USPs.
Written by: Sanjeev Bankira, Country Head
