The scope for advertising at the Paris Olympics this year is vast and multifaceted, presenting big-time opportunities for brands to boost scalability and awareness. In its previous edition in 2020, the Tokyo Olympics was streamed by a whooping 3.5 Billion viewers, as per the Olympics Website. However, to strategically utilize the wide viewership of the championship, brands need a game plan that precisely segments their relevant audience and fosters meaningful engagement. A Rich Media ad campaign powered by AI fits the bill perfectly!
Be the Olympic Flag Bearer with Rich Media supremacy
Brands can employ realistic storytelling to talk directly to viewers’ wants and needs! With the help of innovative & engaging ad creatives, they can deliver unique stories to consumers that suit their watchlist and stand out amidst tough competition while earning consumers’ first choice. Here, AI has a pivotal role to play in enhanced effectiveness,
AI-Backed Realistic Storytelling
Rich Media allows brands to avail personalized innovations that deliver clear campaign messages to target audiences in a way that resonates best with them and encourages them to take action. This is leveraged by AI assistance that provides accurate & real-time consumer insights using their everyday online activities. Further, helping brands reach their relevant audience segments via comprehensive targeting parameters including Location-Based Ads, Contextual, Dayparting, Language, Appographics & Devices. Using these targeting options brands can tailor a strategic Olympic campaign.
Maximizing Impact Pre & Post Olympics with Rich Media Ads
For the best, the Olympic season experiences a surge in related content online with proactive engagements from sports enthusiasts. This takes a massive form during the Olympics when fans turn to social platforms to encourage their country’s players. Utilizing a mobile-based rich media ad strategy can work wonders here. They can effortlessly align tailored rich media ads to trending videos with an embedded CTA button and scale acquisitions. Not to mention, company ad budgets are already investing heavily in rich media with an expected future growth in this trend. So, by effectively utilizing Rich Media ad strategies brands can take home a golden victory on this global stage. Furthermore, they enjoy the outcomes even after the Olympics with a widened brand audience, that they can re-target.
To conclude, the Paris Olympics brings an abundance of opportunities for brands and advertisers to expand this year. This continues post-Olympics when videos of remarkable and record-breaking performances by players surface online and audiences from different countries take pride in their respected national players in the form of strong support. Further, presenting brands with the opportunity to capitalize on the active online participation of enthusiastic audiences.
“Seize the moment at the 2024 Paris Olympics—where AI creativity and strategic advertising transform opportunities into lasting triumphs on the global stage.”
Written By – Sanjeev Bankira, Country Head Applabs — India & MENA
