New Age Mobile Attribution in the Era of Tight Privacy

In the recent past, mobile attribution and measurement have undergone some transformational shifts wherein, LAT (Limited Ad Tracking) regulations, deprecation of cookies and other third parties have given an extra advantage in the process of protecting personal data with some tight privacy policies for users.  It all began with Appleā€™s ATT (App Tracking Transparency) that… New Age Mobile Attribution in the Era of Tight Privacy