How Technological Innovation is Curbing Digital Advertising Fraud?

The digital world is ever-evolving with dynamic online mediums that it’s efficiently revolutionizing the advertising ecosystem. This is massively driving a monumental growth in demand for online offerings but simultaneously increasing the risk of ad fraud too, where its estimated cost in 2023 is expected to be 100 billion U.S. dollars (source: Statista). This is… How Technological Innovation is Curbing Digital Advertising Fraud?