The government orders of being homebound to stay safe have encouraged people to discover different ways to kill time. Due to restrictions on physical movements, people are spending more time playing games for entertainment. Apart from this, the affordability of smartphones and high-speed internet have made mobile gaming a popular source of entertainment for people… Rise Of Mobile Gaming Apps Amid Pandemic
Mobile Apps are one of the most effective channels for advertisers to capture consumers’ attention. With advanced data tracking and user targeting, in-app advertising is currently the fastest growing form of mobile advertising. Which is why the mobile experts have been creating a wealth of information highlighting the enormous benefits of in-app advertising as it is slowly… In-App Advertising Taking Over The Digital World
Gone are the days when only social media browsers dominated mobile, as now a wide range of apps have taken over it. This penetration of apps is encouraging the advertising industry, giving a spike to in-app advertising. Though mobile web ads are still prevalent but with changing times, the in-app advertising is a better option helpful in… In-App Advertising Over Mobile Web Advertising
The availability of different apps has made human survival easier, specially in the pandemic. However, with a broader spectrum of mobile apps, the mobile app ecosystem has become a battlefield wherein, app’s offerings and payment mechanisms are the key players. The different moderations evolving in the app market are creating more options for users but… Growing App Ecosystem & Challenges for Marketers
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