In the recent past, mobile attribution and measurement have undergone some transformational shifts wherein, LAT (Limited Ad Tracking) regulations, deprecation of cookies and other third parties have given an extra advantage in the process of protecting personal data with some tight privacy policies for users. It all began with Apple’s ATT (App Tracking Transparency) that… New Age Mobile Attribution in the Era of Tight Privacy
Internet penetration and the rise of smartphones from the past few years have revolutionised both the mobile app ecosystem and advertising landscape, wherein, in-app advertising is making an exceptional boom. In-app advertising has enabled advertisers to monetize their business whilst showcasing the relevant ads to the target audience. The growth in in-app advertising has made… Reasons for In-App Advertising Growth
The app ecosystem is growing well with a contribution of different ad formats therefore it is an advertiser’s foremost priority to either create or to deliver an effective ad.So to give an extra edge to user engagement, Native advertising has cemented its place as an essential part of the modern marketer’s toolkit because it efficiently… Engage Users to Generate Leads with Native Ads
The nationwide lockdown and guidelines of social & physical distancing due to Coronavirus persuaded people towards their health. Homebound people have become fitness freaks in such a way that the traditional gym has turned digitized with immense growth and popularity, majorly amongst millennials. This has resulted in more usage and downloads of fitness apps. The… Fitness Consciousness Resulted Growth in Health & Fitness Apps
The collaboration between finance and technology has resulted in a progressive transformation in different verticals such as banking, funding, investments, loan, stock management and a lot more. Owing to this the Fintech Industry was evolving but the pandemic has drastically accelerated its growth. Undoubtedly it disturbed the global economies, devastating businesses that have never been… Impact of Pandemic on Fintech Industry
With the ever evolving technology, mobile advertising market also has to work hard to keep up with the rapid changes. It is important for them to come up with new advertising opportunities to keep their game up. With the growth in the gaming app industry during the pandemic, incentive ads commonly known as the rewarded… Better Engagement with Rewarded Ads
Today in the era of Mobile App Advertising, brands have realized the effectiveness of smartphones and the importance of ads that attract, interact and engage the end-users. Owing to more user engagement and conversions, various brands are switching to mobile applications, encouraging marketers to adopt mobile app advertising to reach potential customers than other ways of branding and promoting… Leveraging In-App Advertising For Better Performance
The government orders of being homebound to stay safe have encouraged people to discover different ways to kill time. Due to restrictions on physical movements, people are spending more time playing games for entertainment. Apart from this, the affordability of smartphones and high-speed internet have made mobile gaming a popular source of entertainment for people… Rise Of Mobile Gaming Apps Amid Pandemic
Mobile Apps are one of the most effective channels for advertisers to capture consumers’ attention. With advanced data tracking and user targeting, in-app advertising is currently the fastest growing form of mobile advertising. Which is why the mobile experts have been creating a wealth of information highlighting the enormous benefits of in-app advertising as it is slowly… In-App Advertising Taking Over The Digital World
Gone are the days when only social media browsers dominated mobile, as now a wide range of apps have taken over it. This penetration of apps is encouraging the advertising industry, giving a spike to in-app advertising. Though mobile web ads are still prevalent but with changing times, the in-app advertising is a better option helpful in… In-App Advertising Over Mobile Web Advertising
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