“The internet is becoming the town square for the global village of tomorrow,” says Bill Gates and this stands true in the current digital advertising world. Advertising isn’t something new; however, it timely creates a buzz in the market with some of its new variants to reshape the market practices with better brand presence. In… Advertising is Evolving & Bringing a Change in the Digital Ecosystem
Applabs announced its expansion plan in India and MENA, appointing Sanjeev Bankira as Country Head. Sanjeev will be spearheading the company’s operations in both countries and will be responsible for the strategic growth of Applabs in the regions. He will be responsible for strengthening the local team, creating partnerships and new business opportunities while establishing… Applabs expands its operations in India and MENA; appoints Sanjeev Bankira as Country Head
Mobile advertising has seen a great uptick in recent years as a favorite choice of Brands to showcase their products and services. We are living in the times of Mobile-First and with increased penetration of Mobile, better technology, and cheaper data, this medium is now seen as the preferred medium for advertising. What is In-App… Boost your Brand’s Digital Campaigns with In-App Advertising
In the advertising World, different ad forms evolve with multiple opportunities that benefit both an advertiser and the user. It’s an undeniable fact that with the presence of multiple products, users get choices to explore, which sometimes becomes a challenging task for marketers because they go with the brand that fulfills their expectations. So engaging… OEM Ad Opportunities for Mobile Marketer
Programmatic advertising offers a variety of choices to marketers & advertisers for their digital campaigns and two of the most widely-used options for running them digitally through a programmatic platform are self-serve and managed service. What is a Self Serve Platform? “Self-serve” means that you don’t involve any third-party professionals to take care of your… Self-Serve Platform v/s Managed Ad-Network
Coupons have undoubtedly come a long way from your post box to digital mailbox. Till a few years back they were not considered like it’s today but now have become a well accepted segment of a media toolkit by agencies and brands. As they introduce the brand to new customers, entice users to shop more… Boost your E-Shop Sales with Rewards, Cashback and Coupon Marketing!
Advertisers constantly seek variants in their marketing practices that never let their users go or become the churned users. To protect user’s interest and sustainability with an advertiser’s brand, Deep Linking acts as a saviour, allowing easy app navigation. So, let’s read in further detail about what deep linking is, how it works and benefits… Deep Linking Improves Conversion Rate
Banner ads are an image-based online advertising form that effectively promotes a brand and connects the audience with its advertiser. In the booming advertising landscape, where video and other forms of interactive advertising are carving their special niche, the traditional banner ads still have their own importance. They are universally adopted ad formats and work hassle-free even… Let The Banners Make Some Noise
In the recent past, mobile attribution and measurement have undergone some transformational shifts wherein, LAT (Limited Ad Tracking) regulations, deprecation of cookies and other third parties have given an extra advantage in the process of protecting personal data with some tight privacy policies for users. It all began with Apple’s ATT (App Tracking Transparency) that… New Age Mobile Attribution in the Era of Tight Privacy
Internet penetration and the rise of smartphones from the past few years have revolutionised both the mobile app ecosystem and advertising landscape, wherein, in-app advertising is making an exceptional boom. In-app advertising has enabled advertisers to monetize their business whilst showcasing the relevant ads to the target audience. The growth in in-app advertising has made… Reasons for In-App Advertising Growth
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