The digital world is ever-evolving with dynamic online mediums that it’s efficiently revolutionizing the advertising ecosystem. This is massively driving a monumental growth in demand for online offerings but simultaneously increasing the risk of ad fraud too, where its estimated cost in 2023 is expected to be 100 billion U.S. dollars (source: Statista). This is… How Technological Innovation is Curbing Digital Advertising Fraud?
The Indian Premier League, which is more than a sporting festival for cricket fans is here, wherein, their emotions jump in and out at each snick and nick of the match. Being the most awaited cricket tournament, this can also be the reason for advertisers and app marketers to advertise better and where it matters.… Winning Ad Strategies to Make a Difference this IPL
We are thrilled to say that, we won 3 trophies at the 13th Indian Digital Awards by the Internet and Mobile Association of India. The event brought together various veterans & market leaders of the industry, where brands were honoured with awards for their campaign’s creative strategies and effective deliverables. We at Applabs being a… Applabs Bagged 3 Awards at IDA by IAMAI
With the beginning of festivities like Ramadan, brands have started prepping themselves to cater to their consumers with the best of their interests and requirements. Though online sales always attract people; but, during the festive season, it becomes a little more interesting as it comes with exclusive deals and discounts that encourage netizens to engage… How Rich Media Can Make a Campaign Successful During Festive Season
For an effective user acquisition campaign, brands are ready to spend extra to acquire customers and want to hold onto them for a long time. It’s true that welcoming new consumers is essential for any brand but how engaged they would remain is somewhere difficult to analyse. This is because we live in the mobile-first… Marketing Strategies to Scale Your User Acquisition and ROAS
The popularity of online gaming is encouraging people to spend time on it wherein Real Money Gaming has now become a buzzword. Moreover, since January 2021 the global gaming market analyzed that 10.4% of gamers aged 18-25 years spent nearly 20 hours a week on online gaming activities. Whereas, gamers of age 60 spend more… How Self-Serve DSP helps RMG Marketers to Grow in the Digital Ecosystem
Nowadays users being mobile-first prefer to play online games wherein, Real Money Games have become a hotshot since it enables players to make and win money. RMG segment was always there in the gaming industry but its buzz could be attributed to the pandemic era because its outbreak restricted people to being homebound and this… Future of Mobile Gaming: How AI is Changing the RMG Apps Industry
2022 has been a great year for us, as we gathered a lot of joyous days and turned moments into memories. And, now when it’s time Bid Adieu to 2022, here’s what the year brought to us – More power, Motivation and a Keen Spirit of looking forward to many more successes and achievements. -Team… Bidding Adieu to 2022 with a Bucket Full of Achievements & Memories
Applabs has been recognised as the Most Promising Mobile Agency of the Year by Adgully’s Mobexx Summit Awards 2022. This feeling is immense and unique for us since we have been honored and rewarded with the Gold award for our USPs which involve transparent solutions with real-time insights and metrics that help the campaign perform… Applabs Named Most Promising Mobile Agency at Mobexx 2022!
Christmas gifts came early for Applabs as we won three awards at Mobexx Summit Awards 2022 by Adgully. The day-long event brought together the most successful mobile and marketing leaders to share their insights and expertise on how they are making mobile their No. 1 priority. This was our second award show wherein, we were… Applabs Wins 3 Awards at Mobexx Summit Awards by Adgully
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