People eagerly wait for festive sales as the goods, exclusive deals, and discounts are attractive which encourages them to explore more offerings, resulting in a spike in online consumerism. And now, when global sales such as Thanksgiving Day, Black Friday, Cyber Monday, and End of Year Sales are around the corner, ad spends are projected… Changing Trends in Consumerism During Sales
With the beginning of the festive season, people are all set to live and make the most of their happy moments. Though the celebration gets complimented with food, fun, decoration and shopping but this time, it’s going to be uninhibited since people are really excited about life being back to normal and are willing to… Ad Spends to Boost During Festive Season!
The festive season is almost here which means joy & happiness all around and with its commence, brands gear up to make their powerful recall value. This time comes along with good vibes & emotions since people become proactive in exploring products and gifting essentials from different online marketplaces that best match their interests. This… Why Self-Serve DSP is a Good Choice for Marketers During Festive Season
“The internet is becoming the town square for the global village of tomorrow,” says Bill Gates and this stands true in the current digital advertising world. Advertising isn’t something new; however, it timely creates a buzz in the market with some of its new variants to reshape the market practices with better brand presence. In… Advertising is Evolving & Bringing a Change in the Digital Ecosystem
Applabs announced its expansion plan in India and MENA, appointing Sanjeev Bankira as Country Head. Sanjeev will be spearheading the company’s operations in both countries and will be responsible for the strategic growth of Applabs in the regions. He will be responsible for strengthening the local team, creating partnerships and new business opportunities while establishing… Applabs expands its operations in India and MENA; appoints Sanjeev Bankira as Country Head
Mobile advertising has seen a great uptick in recent years as a favorite choice of Brands to showcase their products and services. We are living in the times of Mobile-First and with increased penetration of Mobile, better technology, and cheaper data, this medium is now seen as the preferred medium for advertising. What is In-App… Boost your Brand’s Digital Campaigns with In-App Advertising
In the advertising World, different ad forms evolve with multiple opportunities that benefit both an advertiser and the user. It’s an undeniable fact that with the presence of multiple products, users get choices to explore, which sometimes becomes a challenging task for marketers because they go with the brand that fulfills their expectations. So engaging… OEM Ad Opportunities for Mobile Marketer
Programmatic advertising offers a variety of choices to marketers & advertisers for their digital campaigns and two of the most widely-used options for running them digitally through a programmatic platform are self-serve and managed service. What is a Self Serve Platform? “Self-serve” means that you don’t involve any third-party professionals to take care of your… Self-Serve Platform v/s Managed Ad-Network
Coupons have undoubtedly come a long way from your post box to digital mailbox. Till a few years back they were not considered like it’s today but now have become a well accepted segment of a media toolkit by agencies and brands. As they introduce the brand to new customers, entice users to shop more… Boost your E-Shop Sales with Rewards, Cashback and Coupon Marketing!
Advertisers constantly seek variants in their marketing practices that never let their users go or become the churned users. To protect user’s interest and sustainability with an advertiser’s brand, Deep Linking acts as a saviour, allowing easy app navigation. So, let’s read in further detail about what deep linking is, how it works and benefits… Deep Linking Improves Conversion Rate