Applabs has secured five prestigious wins at the recently held e4m Maverick Awards 2024 and these victories mark a major milestone for us. Our approach to data and AI-driven marketing fueled these award-winning campaigns and cemented Applabs and its solutions in the ever-evolving digital landscape. With our comprehensive campaign for Jar winning the Best Use of Data Analytics in Marketing & Best Use of AI & ML in Marketing categories along with MobiKwik’s “Refer Your Friends” campaign earning top accolades in Best Programmatic Ad Campaign, Best App Marketing, and Best Brand Activation.
Our proprietary AI/ML platform played a pivotal role in this achievement powered by rich data-driven insights that enabled us to deliver highly targeted ad placements and precise audience segmentation. This allowed us to reach the right audiences, most likely to have an interest in the brand which helped us effectively meet campaign objectives. By honing in on the ideal user base, we successfully boosted both user retention and acquisition for our clients and drove exceptional results across multiple categories, setting new benchmarks in digital marketing excellence.
Sanjeev Bankira, Country Head of Applabs for India & MENA, proudly reflects on the milestone, “Five in a row! This is huge, truly reflecting our hard work to bring our partners goals to life with innovative campaigns yielding excellent results. My team is to thank for it, their spirit and ideas propel Applabs forward to achieve new heights each day and I couldn’t be prouder of what we’ve accomplished. Here’s to many more successful journey’s ahead with our trusted partners that inspire us to push boundaries and deliver excellence at every turn.”
Maverick Awards powered by Exchange4media celebrates the outstanding achievements and innovations of independent agencies who are shaping the future of creativity, strategy, and client success and made a profound impact on the marketing and advertising industry.
