How Rich Media Can Make a Campaign Successful During Festive Season

With the beginning of festivities like Ramadan, brands have started prepping themselves to cater to their consumers with the best of their interests and requirements. Though online sales always attract people; but, during the festive season, it becomes a little more interesting as it comes with exclusive deals and discounts that encourage netizens to engage… How Rich Media Can Make a Campaign Successful During Festive Season

Let The Banners Make Some Noise

Banner ads are an image-based online advertising form that effectively promotes a brand and connects the audience with its advertiser. In the booming advertising landscape, where video and other forms of interactive advertising are carving their special niche, the traditional banner ads still have their own importance. They are universally adopted ad formats and work  hassle-free even… Let The Banners Make Some Noise

New Age Mobile Attribution in the Era of Tight Privacy

In the recent past, mobile attribution and measurement have undergone some transformational shifts wherein, LAT (Limited Ad Tracking) regulations, deprecation of cookies and other third parties have given an extra advantage in the process of protecting personal data with some tight privacy policies for users.  It all began with Apple’s ATT (App Tracking Transparency) that… New Age Mobile Attribution in the Era of Tight Privacy

Reasons for In-App Advertising Growth

Internet penetration and the rise of smartphones from the past few years have revolutionised both the mobile app ecosystem and advertising landscape, wherein, in-app advertising is making an exceptional boom. In-app advertising has enabled advertisers to monetize their business whilst showcasing the relevant ads to the target audience. The growth in in-app advertising has made… Reasons for In-App Advertising Growth

Industry-Insights-on-The-Growth-in-Fitness-Apps

Fitness Consciousness Resulted Growth in Health & Fitness Apps

The nationwide lockdown and guidelines of social & physical distancing due to Coronavirus persuaded people towards their health. Homebound people have become fitness freaks in such a way that the traditional gym has turned digitized with immense growth and popularity, majorly amongst millennials. This has resulted in more usage and downloads of fitness apps. The… Fitness Consciousness Resulted Growth in Health & Fitness Apps

Growth of Fintech Industry in Pandemic

Impact of Pandemic on Fintech Industry

The collaboration between finance and technology has resulted in a progressive transformation in different verticals such as banking, funding, investments, loan, stock management and a lot more. Owing to this the Fintech Industry was evolving but the pandemic has drastically accelerated its growth.  Undoubtedly it disturbed the global economies, devastating businesses that have never been… Impact of Pandemic on Fintech Industry