Mobile advertising has seen a great uptick in recent years as a favorite choice of Brands to showcase their products and services. We are living in the times of Mobile-First and with increased penetration of Mobile, better technology, and cheaper data, this medium is now seen as the preferred medium for advertising.
What is In-App Advertising?
In-App advertising refers to a multitude of advertising opportunities to showcase your brands to the audience via different ad placements on popular apps. With the advent of mobile-first audiences, Apps are commonly used for every task from connecting via social media, entertainment and gaming to online shopping. These apps are used by most people on a day-to-day basis wherein In-App advertising can boost your brand identity immensely.
“Across the world, 4.32 billion people use Apps daily” via Statista
Why does In-App Advertising make more sense?
- Engagement – The big percentage of In-App advertising comes from Mobile Gaming Apps, which are a mix of rewarded videos or interstitial ads while the user is highly engaged. These ads are made non-skippable for a reason and have got 100% of user attention allowing brands to showcase their story in quick 30 seconds and create great brand awareness.
- Advanced tools to Advertise – In-App advertising gives more control to advertisers to showcase their ads in more innovative ways. Using smartphone features like sensors, motion, and sound, an all-new advertising concept to involve a user can be created.
- First-Party Data – In-App has rich opt-in first-party data that can help marketers to target the audience in a better way and build their product campaign strategy in a more planned way. With cookieless marketing taking center stage, targeting with first-party data makes even more business sense.
- Short Video Advertising – Apps like Reels, Tiktok, Like, Sharechat, Moj, and many others are the center stage where youth are spending hours and hours these days, further these apps can relate to the likes, dislikes, and moods of the user to provide a perfect opportunity to create engaging advertising concept.
- Untapped Audience – The surge in Mobile In-Apps has bought a variety of users within the reach of advertisers, giving them a bigger pool of audiences to showcase their products and services. In addition to traditional advertising, this medium helps them tap into the users from various demographics at way more reasonable price points.
- Advanced targeting – Applications have more control over the content a user is consuming and also provide marketers with the ability to target in a more granular way. With more targeting options it is easy to create more engaging concepts and create a story with a better user experience.
Marketers, brands, and advertisers are looking for more and more mediums to showcase their products and create engagement with users. With powerful offerings and massive opportunities, In-App Advertising is bound to take centre stage and have a major contribution to future media strategies.
Are you missing out on In-App advertising and the opportunities it has to offer? AppLabs.ai is integrated with more than 20k direct applications across the globe and with our powerful AI-based tool we can create and execute your next Campaign effectively that would not only create brand awareness but will also generate positive ROI.
