Year’s first and one of India’s biggest shopping sprees is around the corner and presents advertisers with the perfect opportunity to kickstart their new year plan with a bang. Awaited by many, the Republic Day Sales have brands vying for consumer attention through indispensable deals and discounts. However, being in an overly competitive season, brands require AI assistance to elevate and accelerate their campaign performance to stand out and leverage emerging mobile channels to craft precise, personalized, and engaging campaigns.
Embracing innovative video and rich media ads can truly transform the way brands connect with consumers. These dynamic, tailored ads not only grab attention but also resonate with what shoppers really want, encouraging them to make a purchase. Plus, they perfectly align with the spirit of Republic Day Sales, delivering meaningful value to customers, making it a win-win for everyone!
Programmatic Video Ads
With the video market accelerating at an impressive 6.61% CAGR annually, it has become imperative for holiday sales campaigns. Additionally, serving them Programmatically helps with highly targeted messaging that connects with consumers on a deeper level. Also, since this period addresses a noticeable increase in interest across categories such as electronics, fashion, and home essentials, brands can leverage programmatic effectiveness to precisely target and deliver ads that resonate with their target audience. Here, real-time optimisation plays a significant role in improving campaign performance by increasing effectiveness and reducing dollar wastage.
Brands can take a step ahead by enabling AI supported channels to create videos that truly connect with the consumers. They can create various Republic themed videos to entice the patriotic spirit in them which can lead to better engagement and brands can then understand the campaign efficacy and make improved decisions regarding content, creatives and placements and other crucial factors.
Engaging Rich Media Ads
Dynamic advertising is growing significantly lately with increased demand for gamified ads, AR and interactive storytelling that elevates brand perception in viewers’ mind through an immersive and engaging experience like never before. They are proven to boost shopping spirit and persuade active participation using eye catchy and interactive ads that captivate attention seamlessly. Also, evident by an IAB study which reveals rich media campaigns generate 2.5x more conversions.
With smartphones becoming more affordable and high-speed internet available almost everywhere, brands need to embrace mobile-first strategies, especially during Republic Day sales. It’s a great way to connect with India’s digital-savvy audience and take advantage of the festive spirit. By focusing on different innovative advertising mediums, brands can reach more people and build stronger relationships with their consumers.
Written By – Sanjeev Bankira, Country Head Applabs, India & MENA
