Adding another sparkling silver to our trophy shelf, Applabs secured a victory at the recent IDA ( India Digital Awards) held by IAMAI in the “Best Use of Mobile for Content Marketing Campaign” category. The win underscores Applabs’ dedication to constant progress, innovation, and evolution.
Leveraging its proprietary AI/ML programmatic platform and data insights, Applabs put together a highly effective and efficient campaign for the popular digital wallet app MobiKwik. Bringing in premium user acquisition and retention by strategically placing advertisements where they matter most. Moreover, it gained significant outcomes that met MobiKwik’s CPR campaign objectives precisely with expanded reach, increased installations, registrations, and conversions to first payments.
On this big win, Country Head at Applabs, Sanjeev Bankira, expressed his enthusiasm, stating, “Bringing home a silver IDA for second time in a row has me excited about the strategic partnership between Applabs and MobiKwik. Thanks to the jury for selecting our campaign, the team at MobiKwik for believing in Applabs, and our awe-spiring team for making it happen with their never-ending strive for the best! May we surpass more benchmarks and reach new heights!”
The India Digital Awards aim to honor organizations, teams, and practitioners who have achieved remarkable milestones and delivered outstanding business outcomes using digital as a medium. Today, IDA stands as India’s most esteemed accolade, representing digital excellence. It is powered by the IAMAI (Internet and Mobile Association of India), a prestigious non-profit organization that advocates for the growth of the digital ecosystem, encourages innovation and promotes best practices within the sector.
