Cyber Monday isn’t just a shopping day but an ultimate opportunity to elevate sales and brand presence by tapping into the heightened purchasing intent of holiday shoppers. Stats show that about 68% of consumers look forward to shopping on Cyber Monday this year, and brands can maximize this opportunity by leveraging a strategic mix of CTV and Rich Media ads powered by programmatic effectiveness.
Connect Effectively with Audience Segmentation
Target audiences based on their unique behaviors via tailored ads that land where it matters to them the most. Here, media ads powered with real-time insights enable brands to dynamically show adverts based on demography, geography, interest, time, and context. They can further optimize it by targeting shoppers who actively indulged in prior sales like black friday and ensure a wider and more relevant presence throughout the sale period. For example, a tech brand launching a new fitness tracker can utilize rich media ads to display its product features dynamically and precisely target its ideal audiences like health-conscious users, people who have shown interest in fitness apps or wearable tech.
With CTV ads, various available targeting options enable ad placements to zero in on niche audiences watching their favorite shows or live streams. Additionally, adhering to the surging CTV viewership rates, brands don’t just reach viewers but have an opportunity to turn them into potential customers with ads that leave a lasting impression.
Timing is Everything
Cyber Monday deals are all about urgency and brands can take it to the next level by syncing ads with real-time events or behaviors through marketing at the right moment. For example, when a shopper browsing gadgets on their mobile encounter a rich media ad with an interactive product demo and a direct “Buy Now” button, their engagement probability increases. Adding to it, brands can pair it with a CTV ad airing on binge-worthy shows to reach a wider audience and encourage consideration through balanced ad exposure using frequency capping. This way, they can sustain consumer interest in their offerings while effortlessly cutting through the ad clutter during the Cyber Monday Sale.
This makes it the ideal strategy for Cyber Monday sales with rich media innovations engaging users and driving conversions while CTV creates high-impact, brand-first moments. Adopting this holistic approach can help brands achieve immediate results while building lasting customer lifetime value. By leveraging premium biddable platforms, they can unlock the needed tools and optimize conversions, driving smooth success this Cyber Monday and in the future.
“Make this Cyber Monday Sale unforgettable – captivate, engage, and convert shoppers at every stage of their journey!”
Written By – Sanjeev Bankira, Country Head Applabs India & MENA
