As India indulges in festive preparations, brands have a golden opportunity to harness the power of the world’s 2nd largest smartphone market with mobile-first strategies being the heart of the festive shopping frenzy. Brands can reach millions of eager consumers right where they spend most of their time – their phones. According to a BCG Report, mobile users are more active during festive times as they look for better deals & discounts, presenting brands an ideal window to shine. Moreover, by leveraging emerging trends like innovative ad experiences, brands can target the right audiences through geo-fencing to deliver personalized Diwali-themed ads that resonate deeply with consumers. This keeps brands top-of-mind during celebrations, positioning their products as the preferred choice for gifts, decorations, and more.
Why Mobile-FIrst Advertising is the Key to Festive Success
In the festive season where convenience and immediacy are paramount, leveraging mobile-optimized ad strategies can set brands apart. Here, by tapping into consumer data like location, browsing patterns, and purchase behavior, create innovative shoppable ad experiences with a blend of festive spirit to catch audiences’ attention and generate leads effortlessly. This way, they can engage users and drive conversions in no time while leaving viewers with a memorable experience. Also, ads with deeplinks allow them to browse and purchase products directly. This eventually helps them acquire users instantly, maximizing their reach during this peak shopping period.
Mobile ads that use deeplinks often integrate shoppable features, such as “swipe-up” and clickable options which attract users and lead them directly to purchase pages. This makes it easy for consumers to discover Diwali gifts, compare prices, and complete purchases with just a few taps, streamlining the buying process. There are various platforms that support rich media formats like interactive banners, videos, and gamified ads, which engage users more than static ads. These formats make the shopping experience enjoyable and memorable, increasing the likelihood of brand recall amidst celebration.
Relevancy and Personalisation
Reaching consumers at the right time and place is very crucial during the festive season and fast, precise targeting through metrics like language, daypart, and geography is the key. By leveraging these factors, brands can deliver personalized ads that truly resonate—such as ads in a consumer’s mother tongue, creating an emotional connection that enhances the festive spirit. For example, during Diwali, a brand while showcasing its lineup in another city can deliver ads in their local language to tap into regional consumer sentiment. By ensuring the ad loads quickly and includes a clear call-to-action, like a “Buy Now” or “On Sale” button, they can further create a seamless and personalized shopping experience. This approach strengthens the emotional connection with consumers, driving immediate purchases and maximizing sales for the brand.
Gear Up To Dive Into Consumer Spending Power
According to the Disney+ Hotstar Festive Report 2024, consumer spending is expected to surge by an impressive 47%, accounting for 17% of India’s total consumption. To tap into this opportunity, brands must leverage precise audience segmentation, with lookalike audiences playing a key role in understanding consumer behavior. With this, brands can effortlessly personalize ads to resonate with their target group. This is a crucial moment to build meaningful, lasting connections, supported by real-time reports that allow pushing quick campaign adjustments for greater success.
So, as marketing expert, Simon Sinek aptly said, “People don’t buy what you do; they buy why you do it,” Let’s not just showcase products, but also share the purpose behind them so that consumer resonates with the values and aspirations of your festive-ready campaign.
