Our second year with Datamatixx and we’ve struck gold! Our innovative work has earned us three remarkable victories, starting with a gold win for Jar in the “Most Effective Data-Driven Loyalty Program” category. This is followed by two silvers, one for Mobikwik in “Excellence in Data-Driven Mobile Marketing” and another for “Chhota Bheem and the Curse of Damyaan” in the “Most Creative Use of Data-Driven Storytelling” category. These accolades reflect our relentless pursuit of data-driven excellence across multiple fronts.
For this, we leveraged AI-ML insights and executed precise audience segmentation and strategic ad placements across targeted websites and ensured optimum campaign performance for our valued partners. This approach allowed us to deeply understand consumer preferences and craft ads that are seamlessly integrated into their streaming experiences, ultimately driving the desired outcomes for our campaigns.
Reflecting on this major win, Sanjeev Bankira, Country Head of Applabs, shared, “So great to watch our hard work pay off! Just two years into Datamatixx, and we’re already making waves, all thanks to the dedication and creativity of my Applabs Camarades. I’m grateful for the collaborative spirit that drives us to constantly push boundaries and deliver excellent results for our partners.”
The Datamatixx Awards powered by Adgully, stand as a premier platform for industry leaders to delve into data analysis, AI, performance marketing, and programmatic strategies. This prestigious event offers the opportunity to uncover cutting-edge techniques for data collection, master advanced analytics, and harness the power of AI-driven decision-making. `
