The festive season is almost here which means joy & happiness all around and with its commence, brands gear up to make their powerful recall value. This time comes along with good vibes & emotions since people become proactive in exploring products and gifting essentials from different online marketplaces that best match their interests. This can be a golden opportunity for marketers to tap into the users and provide them with personalized offerings wherein, relying on Self-Serve DSPs can be beneficial to make an effective online presence.
Here’s how Self-Serve DSPs assist marketers to better execute a campaign and be in charge of their marketing practices.
Right Audience: The most important part before showcasing adverts is knowing who the audience is and what are their expectations from a brand. Understanding the consumers ‘needs & wants’ while monitoring their past actions & behaviour is like half achieved success of campaign execution. Self-Serve DSPs help marketers with ample targeting options to connect brands with the right consumers via personalized offerings, tailored to their requirements. When marketers get to know when & where to reach, and whom to tap into, they can drive better user experience amongst the niche that is genuinely interested in a brand.
Transparency: With self-serve DSPs, maintaining transparency in the overall campaign’s operation has become quite easy, as it helps advertisers with complete control on the ad spends wherein, it also drives more value in digital advertising. This is why as per Metamarkets Research, 74% of marketers would increase their ad spend by approximately 50% while accessing the transparent insights with no involvement of a middle-man and can adjust campaigns accordingly (source: Forbes). The DSPs consider brand safety very seriously and hence, cater to marketers with liberty and transparency to monitor where their ads are being served.
Right Inventory: Planning the appropriate inventory and source is like visualizing and analyzing the campaign performance before its execution since users’ eyeballs can be grabbed efficiently while placing the adverts at the most engaging touchpoints. It becomes much better when a marketer manages his campaign operation via Self-Serve DSPs as it facilitates them to rationally choose the inventory such as Video Adverts, Rich Media Adverts etc to operate the campaign effectively for broader brand reach, visibility and quality ROI.
Independence & Flexibility: An advertiser is self-dependent as he can anytime, anywhere access his campaign and make changes to it whenever required without waiting for the campaign’s execution partners. It helps him in prioritizing the resources and campaign options, saving both his time and cost. He can analyze a campaign’s real-time results as the platform provides a dashboard with all the essential key metrics, conversion data and campaign performance. If it seems like an advertiser has missed or skipped any metric of a campaign then, he can pause, edit or end the campaign without any obligation.
Real-Time Reports: The best part of the Self-Serve DSP is that advertisers get real-time reports of the executed campaigns since conversions get updated on the dashboard which provides them with data-driven insights. Owing to this, advertisers can efficiently utilize their marketing budget and choose the best-performing options for more effective campaign performance.
Self-Serve DSPs are revolutionizing both the business practices and their online presence because being a One-Stop Solution, it is massively providing convenience to advertisers & marketers. For brands; especially during the festive season, what an advertiser looks for, he gets the same via such platforms wherein, transparency, optimum utilization of marketing spends, real-time results, brand safety & hygiene drive effective campaign performance with quality-centric outcomes. This is because, from the campaign planning to final execution, advertisers can manage each phase under one single platform where the dashboard remains just a click away. From inviting a user to your app, and offering him your products to waking up the inactive or lapsed user, the DSP platform has got you covered with a better understanding of the campaign’s performance and how well its operation goes.
