Coupons have undoubtedly come a long way from your post box to digital mailbox. Till a few years back they were not considered like it’s today but now have become a well accepted segment of a media toolkit by agencies and brands. As they introduce the brand to new customers, entice users to shop more and make a purchase coupons are considered one of the prominent components of online advertising. Consumers too have increased the use of coupons for cost-saving as regardless of the income, everyone loves to save money while shopping. Owing to this consumer behaviour, the digital presence of coupons is growing exponentially, giving marketers multiple opportunities.
What is Coupon Advertising?
It is a marketing strategy that takes advantage of consumer interest in saving money on purchases by offering a variety of discount coupons. Thus it gives advertisers an opportunity to acquire new users, build brand image and boost sales.
Is Coupon Advertising only about boosting Temporary sales?
Coupons do increase the possibility of repeat purchases and establishing brand loyalty. Consumers say that digital coupons are a leading influencing and enhancing factor in making purchases which clearly shows that it isn’t only just the methodology of attracting the price-driven deal hunters. In fact, it aims at building brand discovery, attracting new customers by retargeting and recalling amongst the former consumers to generate repeat sales. Thus, whilst establishing a positive brand image in the competitive market. You can consider coupons as a small price paid for acquiring prospects, retaining the existing consumers, increasing impulsive purchases, and generating loyalty with some incentivized actions.
Coupon Campaigns Ideas
For first-time buyers: With so much competition in the market, convincing new visitors to make a purchase from your brand is challenging so a ‘first time user’ coupon can be offered to acquire a new user to make some purchase. For example : A 10% off coupon as a signup bonus.
For Brand Loyalty: For the regular shopper loyalty coupons can be offered as an incentive. A discount coupon at the time of checkout or a referral coupon is also a good bet. Besides this a minimum cart value coupon also works well.
Around Special Days: Some dates are surely better for sales than others such as festivals, occasions and holidays so either display coupon offers on the home page or via mail can be sent to the registered users. Discounts on the most popular and best seller can be offered.
Choose the Right platform
Coupon marketing has the power to accelerate your business growth but this is possible only with the right targeting and platforms. Though there are few commonly used options for distributing them which an advertiser can choose from. However what kind of and how the coupons an advertiser distributes largely depends on the type of business and target audience
Coupon Sites: Coupon websites are one of the most prominent ways of advertising and offering coupons amongst masses at scale. Platforms like GorillaCoupon, Groupon, CashKaro, etc. are enabling users to explore exclusive deals from thousands of brands, including both the local and global businesses.
Email Campaigns: This strategy mostly applies to generate sales from existing customers. When brands want to generate sales via coupons, they can shoot an email with the coupon as customers search for them in their inbox.
Social Media: Social Media has never been outdated whether it’s for personal connections or business establishment wherein, an ongoing pandemic has enhanced its utmost importance. To increase brand awareness distributing coupons on social media is a great bet as nowadays, social media is a good way to share promotional offers as an incentive to introduce and follow your brand.
An advertiser can opt for one or even more distribution methods at the same time that aligns the best to the target audience and fulfils the purpose of the advertising goals. Secondly the advertiser is not only required to have a goal-centric marketing practice in place but a right distribution channel as well that could encourage and insist the target audience to end up with the brand. Besides this the advertiser should keep in mind the delivering time, exclusivity, exceptional offers specially during festivals and CTA. With the right approach and method , coupons can help a business grow by boosting the sales.
