As India indulges in festive preparations, brands have a golden opportunity to harness the power of the world’s 2nd largest smartphone market with mobile-first strategies being the heart of the festive shopping frenzy. Brands can reach millions of eager consumers right where they spend most of their time – their phones. According to a BCG… Get festive-ready with mobile-first optimization
Applabs has secured five prestigious wins at the recently held e4m Maverick Awards 2024 and these victories mark a major milestone for us. Our approach to data and AI-driven marketing fueled these award-winning campaigns and cemented Applabs and its solutions in the ever-evolving digital landscape. With our comprehensive campaign for Jar winning the Best Use… Five Amazing Wins for Applabs at e4m Maverick Awards 2024
Movies are no longer just launched—they are experienced! Through the innovative use of dynamic rich media ads, movie creators and advertisers can now reach audiences in unprecedented ways. These interactive and visually stunning ads bring movie scenes to life, drawing viewers into the storyline and creating an immersive pre-release buzz. By leveraging the power of… Expanding Movie Reach Through Dynamic Interactive Ads
Our second year with Datamatixx and we’ve struck gold! Our innovative work has earned us three remarkable victories, starting with a gold win for Jar in the “Most Effective Data-Driven Loyalty Program” category. This is followed by two silvers, one for Mobikwik in “Excellence in Data-Driven Mobile Marketing” and another for “Chhota Bheem and the… Taking Home Three Victories from Datamaxtixx 2024
As August approaches with the patriotic spirit of Independence Day, brands gear up for big discounts and offers. The D-Day deals by leading e-commerce giants are well known wherein AI-driven real-time optimization emerges as the game-changer for brands. It ensures dynamic adjustments in strategies for brands to meet customer demands and capitalize on market trends… Boosts I-Day Sales with AI-based Real-Time Optimization
The scope for advertising at the Paris Olympics this year is vast and multifaceted, presenting big-time opportunities for brands to boost scalability and awareness. In its previous edition in 2020, the Tokyo Olympics was streamed by a whooping 3.5 Billion viewers, as per the Olympics Website. However, to strategically utilize the wide viewership of the… Olympics 2024: Boost Your Advertising Game via AI & Rich Media
India breathes and lives cricket! This was evident in last year’s viewership report, which displayed a massive YoY surge in T20 Cricket World Cup viewership by 158%. But these emotions peak at the finale, when cricket fans wear their feelings on their sleeves, displaying the incredible opportunity for brands and advertisers to maximize outcomes with… Hit a Winning Run this T20 WC with Data-Driven Ads
The days leading up to Eid brings along an air of bonding and celebration for people, wherein they increase their online activities, resulting in increased digital spending. Meanwhile, brand interaction during festivities also helps acquire new users with a 73% active online audience and also retargeting the existing ones (Statista). Moreover, equally great opportunities awaits… An Omnichannel boost for e-commerce sales this Eid-aI-Adha
Adding another sparkling silver to our trophy shelf, Applabs secured a victory at the recent IDA ( India Digital Awards) held by IAMAI in the “Best Use of Mobile for Content Marketing Campaign” category. The win underscores Applabs’ dedication to constant progress, innovation, and evolution. Leveraging its proprietary AI/ML programmatic platform and data insights, Applabs… A shiny silver win at the 14th IDA 2024
The digital advertising industry is changing quickly and helming that change is the integration of next-gen AI. With AI leading the future, every brand wants to have its moment and a first-mover advantage to make the most of this ever-changing landscape. From predictive analytics to forecasting and trend analysis, it’s all about making data-driven decisions,… Future-Proofing Brands: The Need for Comprehensive Digital Advertising
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