With consumer spending in India projected to reach a staggering $2.5tn by 2025 of which $3.25 billion is expected to be spent on Valentine’s shopping, the stakes have never been higher. This surge creates a prime moment for brands to redirect consumer attention toward their offerings who are actively scouring the internet for the perfect… Why Rich Media Is the Cupid of High-Performance Valentine Campaigns
Year’s first and one of India’s biggest shopping sprees is around the corner and presents advertisers with the perfect opportunity to kickstart their new year plan with a bang. Awaited by many, the Republic Day Sales have brands vying for consumer attention through indispensable deals and discounts. However, being in an overly competitive season, brands… Boost engagement this Republic Day Sales with Ai-Powered Solutions
In 2024, festive campaigns generated an impressive $271.58 billion in consumer spending, marking a nearly 10% increase from the previous year. To truly shine this Christmas, brands must surpass eye-catching visuals and weave emotionally engaging narratives that resonate deeply with their audience. This is where Rich Media Ads come into play with the effectiveness of… Boost Your Christmas Campaign with Imaginative Storytelling
Cyber Monday isn’t just a shopping day but an ultimate opportunity to elevate sales and brand presence by tapping into the heightened purchasing intent of holiday shoppers. Stats show that about 68% of consumers look forward to shopping on Cyber Monday this year, and brands can maximize this opportunity by leveraging a strategic mix of… Supercharge Engagement with Rich Media and CTV Ads this Cyber Monday
Ad Tech platform Applabs announced the appointment of Megha Kataria as their Sales Head for India and the MENA region. Her role will focus on accelerating revenue growth in India and MENA, forging partnerships, expanding its footprint in these regions, and strengthening client relationships to deliver impactful ad solutions tailored to regional markets. With over… Applabs Strengthens Leadership Team with Megha Kataria as Head of Sales for India & MENA
As India indulges in festive preparations, brands have a golden opportunity to harness the power of the world’s 2nd largest smartphone market with mobile-first strategies being the heart of the festive shopping frenzy. Brands can reach millions of eager consumers right where they spend most of their time – their phones. According to a BCG… Get festive-ready with mobile-first optimization
Applabs has secured five prestigious wins at the recently held e4m Maverick Awards 2024 and these victories mark a major milestone for us. Our approach to data and AI-driven marketing fueled these award-winning campaigns and cemented Applabs and its solutions in the ever-evolving digital landscape. With our comprehensive campaign for Jar winning the Best Use… Five Amazing Wins for Applabs at e4m Maverick Awards 2024
Movies are no longer just launched—they are experienced! Through the innovative use of dynamic rich media ads, movie creators and advertisers can now reach audiences in unprecedented ways. These interactive and visually stunning ads bring movie scenes to life, drawing viewers into the storyline and creating an immersive pre-release buzz. By leveraging the power of… Expanding Movie Reach Through Dynamic Interactive Ads
Our second year with Datamatixx and we’ve struck gold! Our innovative work has earned us three remarkable victories, starting with a gold win for Jar in the “Most Effective Data-Driven Loyalty Program” category. This is followed by two silvers, one for Mobikwik in “Excellence in Data-Driven Mobile Marketing” and another for “Chhota Bheem and the… Taking Home Three Victories from Datamaxtixx 2024
As August approaches with the patriotic spirit of Independence Day, brands gear up for big discounts and offers. The D-Day deals by leading e-commerce giants are well known wherein AI-driven real-time optimization emerges as the game-changer for brands. It ensures dynamic adjustments in strategies for brands to meet customer demands and capitalize on market trends… Boosts I-Day Sales with AI-based Real-Time Optimization
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